Social advertizing in Russian Federation makes people better
Social promotion is not new in Russian Federation as it can seem. Even in 1980s social promotion took an important place in our life. All Russian citizens who lived in those years remember social booklets and TV spots where concepts of responsibility were declared. The following mottos were so much popular: “Save Soviet nature, it’s our mpther”, “Matches are not toys for children” etc. All these social advertisments were supported by the government and made by governmental institutions. At the moment everything has changed and we may find lots various social advertising which is supported by official government, non-commercial organizations and private persons. Lots of money is spent every year on different social campaigns which are created by strong media campaigns with video spots, social booklets, logos etc.
A great deal of international foundations work on the territory of Russia and a great deal of social ads from different countries can ve found nowadays in Russian Federation. I am sure that it is really importans as we have a unique opportunity to use best Ameriacan experience in the sphere of social advertizing as our own traditions in this sphere are very weak but we have a great deal of thoughts and creative people who can make all them visible. That’s why different contests of social advertising are so popular nowadays in Russia and a lot of professional promotion firms took an active part in such kind of events and if you enter RuTube you can look for lots of social spots shooted by the leading Russian firms but usually the visualization of social ideas leaves much to be desired. Still there are quite a lot of interesting social advertisements on tobacco addiction and other problems. But of course, we should always remember about the following situation in the country and the main problems which the government has to solve. One of such difficulties is demographic decrease as too many people die in Russian Federation and they know that they should force people to give more births. As an example of social promotion which concentrated on demographic problems we can state on social posters which were placed in Moscow subway with a woman with three children on her knees. This post gives more questions rather than gives replys as there is no guy on this poster and the lady looks sad.
I think that social promotion in Russian Federation just starts its way and in the nearest future we will see lots of great examples of video spots and social posters as well as complicated social campaigns.